Ever wondered why your girlfriend(s) really like the color pink? The answer may astonish you. It has nothing to do with psychological thing. It’s actually hardwired in the brain.
According to the latest study in August 21st issue of Current Biology, a publication of Cell Press, women may be biologically programmed to prefer the color pink (or, at least, redder shades of blue) more than men. The study Anya Hurlbert and Yazhu Ling, neuroscientists at Institute of Neuroscience and School of Biology and Psychology, Newcastle University, conducted, found that all people typically prefer blue than other colors, this is something researchers have long known (I guess that’s why Microsoft default theme is bluish in general). They also found that while both men and women liked blue, women tended to pick redder shades of blue (reddish-purple hues) while men preferred blue-green.
Females have a preference for the red end of the red-green axis, and this shifts their color preference slightly away from blue towards red, which tends to make pinks and lilacs the most preferred colors in comparison with others.
- Anya Hurlbert
This is the first study to pinpoint a robust sex difference in the red-green axis of human color vision. And this preference has an evolutionary advantage behind it.
- Yazhu Ling, co-author of the study
Evolution may have driven females to prefer reddish colors–reddish fruits, healthy, reddish faces. Culture may exploit and compound this natural female preference.
- Anya Hurlbert
Of course, further study is still needed. Anya and Ling plan to expand the study to different culture (not only Chinese and British) and age group (especially infants).
So, don’t pick a wrong color anymore for your next valentine day’s gift dude.
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